Radio Spots
Use Another One of the Senses to Attract the Best Candidates
As a contract recruiter consultant, RecruiterGuy has worked with clients to develop radio spots that can be very effective in attracting passive job seekers - especially during the rush hour drive time spots.
Our preference is to develop radio advertising that is amusing and attracts attention to our clients.
It can be an effective way to draw candidates to your website (especially if your company has a .jobs URL) or to an open house or even to a Sunday newspaper ad.
One of the advantages of radio advertising is getting additional senses involved in your recruitment marketing effort - not just sight. However you may be able to encourage the radio station to feature your radio advertising on their website.
While on a contract recruitment consulting assignment, we are involved in the creation of the radio spots to insure that the correct information is included in an effective manner.