Piggyback
No Cost Recruitment Marketing

Have you ever considered adding two lines at the bottom of one of your marketing print ads? This is the definition of thinking outside the box.



The ad is already paid for out of the marketing budget - and may help that department and others find additional qualified candidates.  It does not affect the flow of the marketing piece - and it certainly may add value to your company's bottom line.



For instance, when we had a contract recruitment consulting assignment at Rockwell Collins, we noticed that they periodically ran an avionics ad on the back cover of "Flying" magazine.  RecruiterGuy suggested that the people who read this magazine were interested in flying and probably many of those were engineers.  Some of the readers were going to be candidates that Rockwell Collins would hire, if they were aware of each other.  This way Rockwell Collins would plug into the passive candidate market. Therefore, we suggested at the bottom of the ad that marketing would include, in an 8 pt. font, that Collins was actively seeking engineers who had an interest in flying to be new employees.  We created a mock page that included the HR URL and a phone number.



This can be a very effective way to attract passive candidates' interest. As a Contract Recruiter Consultant, we look for creative ways to get our client in front of passive candidates.